Under the slowdown of China's Aluminum Doors and Windows industry growth, brand disputes have become the key to corporate competition. Therefore, the brand that leads consumers' minds has become the "ultimate battlefield" of modern doors and windows. So how do brands lead the mind of consumers? Everyone's views on this are not the same. From the perspective of Zhaoyi doors and windows, the brand that leads consumers' minds = quality+communication.
At present, the door and window industry is a red sea, and competition is fierce. "Brand" has become one of the key factors for consumers to choose products, or franchisees to choose cooperation. Therefore, it is necessary to make a brand communication with a brand that leads the mind of consumers. Essence In today's rapid development of information, a variety of brand communication methods make people feel that the information is getting more and more popular. At this time, the professional value of the authoritative platform is even more prominent.
Guangdong Satellite TV, as the main channel of Guangdong Radio and Television, has always been in the south of China with the "domineering" of the mainstream channel of Guangdong TV. It has a long history and rich and comprehensive content. The fastest, most vivid, most comprehensive, and most authoritative information channels of Guangdong's macro political and economic development are also the current affairs economic news and information center of southern audiences, and it is also the best choice for enterprises to launch brand advertising. After several months of planning, Zhaoyi Door and Window officially signed a strategic cooperation agreement with Guangdong Satellite TV, which opened a new chapter in the development of Zhaoxi door and window brands.
At present, the door and window industry has begun to enter a new era pursuing aesthetic design. From the perspective of R & D or aesthetics, the pace of Zhaoyi doors and windows has never stopped pursuing perfect design. It continues to create simple and luxurious high -quality system doors and windows, create a happy home art life, and accompany hundreds of millions of families to share happiness. Zhaoyi doors and windows, with the design with texture, aesthetics, and high performance as the main body, integrate advanced technologies and humanized and intimate design, and tailor -only custom luxury taste and extraordinary texture. Sensory enjoyment, awakening a sense of life ritual.
The successful signing of the cooperation agreement marks the comprehensive launch of the promotion strategy of the Zhaopi door and window brand, which indicates that the awareness, reputation, influence, etc. of the Zhaopi door and window brand will be increased again, and the majority of cooperative dealers will greater confidence support for the majority of cooperative dealers' confidence support Essence
In the future, SIUPA Aluminum Doors and Windows will use the strong resource forces of Guangdong Satellite TV to continue to accumulate more added value for the brand, so that more consumers can understand the products, brand concepts and values of Zhaoyi doors and windows Form the foundation and gradually hit the consumer mind.